An open letter to the CEOs
of all major grocery and retail stores
including but not limited to Target, Kohl's, Cub Foods,
Albertson's, WalMart and Trader Joes.
Let
me begin by reminding you that the customer is always right, which of
course, you already knew and is certainly the reason you rose to the
top of the retail food chain and became the giant you are. Please
allow me to continue by congratulating you on your complete monopoly of
the way a busy mother shops for everything from fly swatters to gym
shoes to goldfish crackers. Well done. Thank you for selling it at
all at one store. Thank you for organizing all of your stores the same
way so whether I'm shopping at my small town location or the fancy one
in southern California I always know where to find the things I need,
quickly, as I drag along three tired children.
And
while I'm on the subject of dragging children, bless you for finally
getting the hint that many of us have more than one child that is
incapable of walking through a store and providing a supply of shopping
carts that hold two bodies in the front and come complete with
harnesses so these two children can be strapped way too close to each
other and will not fall out of the cart while I am failing to give them
my full attention as I wander down the aisles continually drawn towards
the clearance items on the end caps like a raccoon mesmerized by a
shiny nickel. But I digress....
Certainly, my inability to focus during retail experiences has rubbed off on my children. I
will own up to being chronically incapable of sticking to my list,
regularly guilty of buying duplicates of things I already own and
spending $100 on food only to arrive home and discover that we have
nothing to eat for dinner, but my suffering as a result of my lack of
focus and the pains inflicted by occasionally overspending or
under-buying are nothing compared to the level of suffering I am
subjected to the moment I start my journey through the check out line. With children. Multiple
children. Three, usually. That fully experience every single thing in those rows and rows and
endless rows of tiny cardboard boxes with 3 pairs of eyes, 6 hands, a total of 30 grubby little
fingers, an ability to touch more things in a 5 second span of time
than a plastic tub full of hungry octopi and possessing the begging and pleading skills that could talk a dog down off a meat truck.
Which brings me to the point of my correspondence
today. I have a proposition for you. You retail giants that have an
opportunity, almost daily, to sell me everything single thing I need to
function in my tiny little corner of this world.
Take a
hint from the brilliant folks who began designating conveniently
located parking spaces for "Expectant Mothers" and designate a check
out line for "Mothers with Young Children". Place nothing for sale in
those lines. Nothing shiny. Nothing to drink. No battery operated
lolly pops or magazines with Justin Bieber in skinny jeans. No
princess key chains for children too young to drive or Sponge Bob
flashlights for children who sleep with the lights on. No candy bars
masquerading as granola goodness with their nature names and pictures
of apples on the front or bags of honey roasted anything. Nothing for
sale.
Make it a narrow aisle. Just wide enough for my
cart to squeeze through first, followed closely by me and my brood.
The frazzled mother behind me in line can then drive in behind us
effectively cutting off any escape for my hooligans, trapping them
nearby while I commence the check out process.
Staff it
with teenagers who are oblivious to everything but the beepbeepbeep of
the barcode scanner or kindly grandmother types who will not judge me
for my inability to make my offspring behave or condemn me for being
stupid enough to attempt a shopping trip with three urchins in the
first place.
Do this for me and my fellow suffering
mothers and in exchange for the potential lost revenue you might
experience as a result of a check out line completely devoid of
annoying sundries I would be willing to pay you admission to this check
out line. Yes. You are understanding me correctly. I will pay an
extra fee every single time I go through this line. Give me priority
check out. Eliminate the distractions. Contain my progeny. Give this
tired mother some peace during her final transaction as she prepares to
exit your establishment and you may collect a fee. Every time.
Please consider my simple suggestion for enhancing the retail experience of shoppers in your store. If there's a mother out there who wouldn't be willing to pay for this
kind of ease during the check out process, I haven't met her. And if I
did, I'm sure I wouldn't like her.
Sincerely,
Nancy
Mother of 6 year old Marge, 4 year old Mona and 2 year old Minnie.